Episode #149. The Death of Search: How AI Is Rebuilding the Healthcare Internet, with Russell Rothstein, CEO of WebHealthNetwork Media

Rapid shifts driven by AI are rewriting the future of healthcare publishing, search, and the workforce—and those who adapt quickly will thrive.

In this episode, Russell Rothstein examines the decline of search-driven traffic, the emergence of AI-driven healthcare engagement, and how his network connects millions of clinicians and consumers through targeted data solutions. He explains why middle-tier white-collar roles are about to face major disruption, how entrepreneurs can navigate this new landscape, and why adapting quickly is the only winning strategy.

About Russell Rothstein:

Russell Rothstein is an accomplished technology and media entrepreneur with a strong history of building data-rich companies that serve Fortune 500 brands. He is the CEO of WebHealthNetwork Media, a leading healthcare publisher that connects pharmaceutical companies and hospital networks with nearly one million U.S. physicians and over 2.6 million healthcare stakeholders through targeted digital campaigns delivered across 20+ specialty sites. His team provides unmatched first-party data, physician-level targeting, and daily performance reporting that consistently drives results far above industry benchmarks.

Rothstein is also the founder and CEO of Sales Spider, a global intent-based data company with over 80 million businesses and 300 million executives in its database. Sales Spider delivers more than 100,000 qualified opt-in leads each quarter and runs precise geofenced advertising for B2B clients across 50+ countries. Before these ventures, Rothstein led NorthPath, a sales outsourcing firm operating across North America and Europe, and previously excelled at Oracle, where he earned multiple awards, including Canada’s top territory sales representative. His career began with Bizware, a software company he built into a market leader before its acquisition. He holds an MBA from Ivey Business School and a First Class Honours BA from McGill University.

Things You’ll Learn:

• AI is rapidly overtaking traditional search, forcing healthcare publishers and major platforms to reinvent themselves or disappear. Companies dependent on SEO-driven traffic face an unprecedented structural shift.

• Physician-level targeting, first-party data, and AI-driven appointment matching are becoming the new foundation of digital health engagement. These tools outperform legacy systems and reshape how patients and clinicians connect.

• Middle-tier white-collar roles—including coders, administrators, and clinicians—are the most vulnerable to near-term AI displacement. A wave of workforce disruption is coming faster than many expect.

• Entrepreneurs who adjust quickly, embrace change, and avoid clinging to outdated models will capture the biggest opportunities. Speed and openness matter more now than ever.

• Bootstrapping remains one of the smartest paths to long-term ownership and success. Russell’s own story shows that taking calculated risks with your own money builds resilience and better outcomes.

  Resources:

• Connect with and follow Russell Rothstein on LinkedIn.

• Follow WebHealthNetwork Media on LinkedIn.

• Discover the WebHealthNetwork Media’s Website!

• Try WebHealthAI here!

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