April 28, 2026

Episode #214. Pharmacy Roulette: Why Your Prescription Price Makes No Sense, with Miriam Paramore, Founder & CEO of RxUtility

Episode #214. Pharmacy Roulette: Why Your Prescription Price Makes No Sense, with Miriam Paramore, Founder & CEO of RxUtility
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You don’t know what your medication costs until you’re at the pharmacy, and by then, it’s too late to choose.

In this episode, Miriam Paramore, Founder & CEO of RxUtility, shares how her company is tackling one of healthcare’s most frustrating gaps: the lack of transparent prescription pricing at the pharmacy counter. Drawing on over 40 years in health tech, she is building an AI-enabled, data-driven platform that aggregates pricing, coverage, and savings options to help consumers find the lowest-cost medications. RxUtility operates as a B2B utility, embedding into existing healthcare workflows to surface real-time pricing and empower better decisions. She also highlights major industry shifts, including direct-to-consumer pharma pricing, co-pay coupon access, and cash-pay options, that are reshaping affordability and consumer choice.

Tune in to hear how Miriam Paramore is using data and AI to finally bring transparency and real choice to prescription drug pricing!

Resources:

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