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Nov. 12, 2026

Episode #261. The Hacker Is Already Inside the Device, with Joe Gullo, commercial sales leader at Red Balloon Security

Episode #261. The Hacker Is Already Inside the Device, with  Joe Gullo, commercial sales leader at Red Balloon Security
Episode #261. The Hacker Is Already Inside the Device, with  Joe Gullo, commercial sales leader at Red Balloon Security
Risk Never Sleeps Podcast
Episode #261. The Hacker Is Already Inside the Device, with Joe Gullo, commercial sales leader at Red Balloon Security

No patient should have to postpone treatment because someone attacked a medical device.

In this episode, Joe Gullo, commercial sales leader at Red Balloon Security, explains how embedded runtime defense keeps that scenario off the table. He walks through Symbiote, the lightweight code Red Balloon embeds into the firmware binary itself, where it watches memory and running tasks, flags tampering, and blocks processes that should never start. He traces an unusual road into security that began on a Ford manufacturing floor and ran through LED lighting before cybersecurity, and he names the riskiest thing he has done: walking away from a steady engineering job with a toddler at home and a second daughter on the way. He also makes a contrarian call on AI, predicting companies will rehire the people they cut.

Tune in to hear why a company sitting on 150 billion protected runtime hours still argues the decisive variable is people!


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